Technology-driven enforcement and back-office tools now support ParkX operations in Virginia.
Park Loyalty is proud to announce a new partnership with ParkX Management, a Virginia-based operator serving the DMV with tailored parking management and security services. Known for delivering highly customized solutions across a variety of environments, ParkX selected Park Loyalty to support its growing enforcement and back-office operations.
Through this partnership, ParkX will leverage Enforce Pro and Process Pro, two core components of Park Loyalty’s integrated platform, to streamline field enforcement and administrative workflows. The collaboration also includes integration with TEZ Parking, adding payment flexibility and operational efficiency to their end-to-end parking solution.
https://parkloyalty.com/wp-content/uploads/2025/06/ParkX.png12001200Julia Schollhttps://parkloyalty.com/wp-content/uploads/2025/01/park-loyalty-logo-parking-software-management-rewards-375.svgJulia Scholl2025-07-14 08:57:092025-07-14 08:58:36Park Loyalty Partners with ParkX Management to Power Parking Operations
Park Loyalty is excited to announce the appointment of Brad Magee as our new Chief Revenue Officer, a strategic move that reflects our continued growth and momentum in the parking and mobility industry.
Brad brings nearly three decades of experience in the parking sector, with a distinguished career that spans leadership roles at Duncan Solutions and Digital Payment Technologies. Known for his ability to identify strategic opportunities and drive sustainable revenue growth, Brad has led major initiatives and has helped transform how organizations approach sales, client services, and operational efficiency.
As Park Loyalty enters its next phase of growth, the creation of the CRO role marks an important milestone in aligning our go-to-market strategy with the evolving needs of our clients and partners. Brad’s leadership will be instrumental in expanding our impact and delivering greater value across the ecosystem.
Please join us in welcoming Brad to the team as we continue building smarter, more connected solutions for the communities we serve.
At IPMI 2025, we challenged the status quo with a new vision for the parking industry.
What an unforgettable week at the IPMI 2025 Conference. Park Loyalty was thrilled to co-present a session that asked a bold question: What if the parking model wasn’t designed to penalize, but to incentivize good parking behavior through parking rewards?
Park Loyalty and RISETEK presented “Changing the Industry Paradigm: How Rewarding Good Behavior is the Key to Changing a Punitive Parking Model.” Marc Lucey and Sriram Somanchi represented Park Loyalty, while Jack Skelton and Frank Pinero joined from RISETEK. Together, the four brought decades of combined experience in parking management, enforcement operations, and public-private partnerships, offering a well-rounded perspective on how the model can evolve. They’ve helped build the very technologies that support traditional enforcement and understand what has made those systems effective. At the same time, they see an opportunity to improve the customer experience by layering in incentives and parking rewards, rather than relying solely on penalties. The session drew a full audience of municipal and higher education parking professionals from across the country.
Parking’s Reputation Problem
Let’s be honest: parking doesn’t exactly have a glowing reputation. Whether it’s seemingly endless circling for a parking spot, following confusing signage, or getting hit with a parking ticket, the experience is often a negative one.
Even though parking enforcement and digital payment tools have come a long way, the public’s perception really hasn’t. It’s “pay or else.” We’ve built powerful tools for enforcement, payments, curbside management, and more, but the customer experience still feels stuck in the past.
When we polled the room and asked what hurts the image of parking the most, the top answer was loud and clear: “People think it’s all about the money.” That answer grounded the conversation. Because if people are treated like customers everywhere else, why does parking still feel like a one-sided transaction?
What Other Industries Got Right
We took a step back and looked at how other industries overcame similar challenges. Think airlines, banks, insurance companies, and credit cards. All have had rocky reputations through time—delays, fees, fine print—but they’ve worked hard to rebuild some trust through loyalty programs.
Frequent flyer miles and elite status perks keep people coming back to their favorite airline, even if there’s a cheaper flight out there. Hotel chains like Hilton and Marriott do the same with points and perks. Banks reward customers for spending wisely. Insurance companies offer discounts to safe drivers. These programs smooth out the rough spots and turn everyday transactions into long-term relationships.
Rethinking Parking Incentives
So why not parking? There’s a real opportunity to flip the script and reward positive behavior. It could be as simple as a real-time offer sent to a motorist’s phone when they park, like a coupon for a nearby retailer or a free cup of coffee from the local café. Or it might be a future discount for someone who promptly pays a citation, or perks for repeat visitors who consistently follow the rules. Local businesses benefit too, turning parking into a new marketing channel that drives foot traffic, encourages repeat visits, and builds loyalty with their customers.
During our session, we introduced the idea of a “value triangle” between motorists, parking agencies, and local merchants. Each plays a role. Each sees a benefit. Motorists feel appreciated. Businesses attract more customers. And parking management agencies gain better compliance and stronger public trust.
Technology Makes It Happen
What used to be theoretical is about to become very real. Thanks to smart parking management software and AI-driven enforcement tools, agencies will be able to monitor behavior, adjust pricing, and offer targeted parking rewards and incentives that feel timely and relevant.
We’re not just talking about issuing parking tickets anymore. We’re talking about building an ecosystem that works for everyone. One where compliance goes up, resentment goes down, and communities thrive.
Looking Ahead
The takeaway from IPMI 2025 was clear: people are ready for change. And we’re ready to lead it.
At Park Loyalty, we’re actively building out new solutions that make this reward-based model possible, with Rewards Pro. Over the next year, we’re expecting to pilot programs across the country that bring this vision to life. By the time we’re back at IPMI next year, we’ll be ready to share real case studies with real results.
https://parkloyalty.com/wp-content/uploads/2025/06/edit.jpg15802164Julia Schollhttps://parkloyalty.com/wp-content/uploads/2025/01/park-loyalty-logo-parking-software-management-rewards-375.svgJulia Scholl2025-06-13 10:49:452025-06-16 08:05:27Changing the Industry Paradigm: Using Parking Rewards to Transform the Punitive Parking Model
Proven partnership selected to drive PPA’s evolving parking management goals.
On May 20, the Philadelphia Parking Authority (PPA) officially awarded Duncan Solutions a renewed contract to manage its parking violation system and motorist support services. Duncan will continue to lead a trusted team of technology partners, including Park Loyalty, which provides the enforcement solution component.
Park Loyalty first joined the project in 2022 and will continue to support PPA officers in the field through Enforce Pro, its mobile enforcement software. The platform powers real-time citation issuance with integrated license plate recognition (LPR), evidence capture, permit and payment verification, GIS tracking, and analytics. These tools, combined with the PPA’s full ecosystem of technology providers, help ensure accurate, well-documented citations and reduce contested violations.
This re-award follows a competitive procurement process at the start of this year, reinforcing the PPA’s confidence in the established partnership with Duncan and its team, as well as their ability to continue supporting current operations and preparing for future parking initiatives. Since 2019, Duncan has led the contract, assembling a high-performing team that, in addition to Park Loyalty, includes UR International for immobilization and towing services and PRWT Services for back-office, call center, and motorist support functions.
About the PPA
The Philadelphia Parking Authority supports the city’s economic vitality through the management of on-street parking, garages, surface lots, airport parking, and enforcement programs. The PPA also regulates taxis, limousines, and transportation network companies, and operates automated red-light and speed enforcement systems.
Notably, the PPA held the International Parking & Mobility Institute’s Accredited Parking Organization with Distinction designation from 2022-2024.
(Source: philapark.org/about-ppa)
Presentation explores how reward-based programs can drive compliance, customer satisfaction, and community impact.
Park Loyalty is headed to Louisville, Kentucky, for the 2025 International Parking & Mobility Institute (IPMI) Conference & Expo, taking place June 8–11. As the largest gathering of professionals in the parking, transportation, and mobility sectors, IPMI is known for fostering industry innovation, professional development, and collaborative problem-solving. Attendees include city leaders, technology providers, public and private operators, and infrastructure specialists—all working to improve how communities move and connect.
In this session, Park Loyalty and RISETEK, who bring extensive experience developing enforcement and compliance technologies, will examine the benefits of shifting from traditional penalty-based parking systems to models rooted in positive reinforcement. Drawing on their work across both public and private sector programs, they’ll explore how reward-based approaches can increase voluntary compliance, build customer loyalty, support local businesses, and deliver more community-friendly outcomes.
Their perspective is distinctive: while they’ve helped build the tools that support today’s enforcement practices, they are also leading the conversation around what’s next. As the parking industry evolves, their insights point the way toward a more constructive, customer-first future.
Partnership brings Enforce Pro mobile solution and next-gen Enforcement Management Software to support the neighborhood’s continued growth.
Uptown Atlanta, a revitalized and rapidly developing district, is emerging as a hub for transit, commerce, and vibrant city living. It offers easy access to major highways and MARTA, along with walkable streets and bike-friendly paths that support a more connected, multimodal urban experience. As this dynamic neighborhood continues to grow, efficient parking management is essential to maintaining smooth mobility and a positive experience for residents, workers, and visitors alike.
Park Loyalty is proud to announce its latest deployment of Enforce Pro, a modern mobile enforcement solution, in partnership with Parking Revenue Recovery Services (PRRS). Together, this collaboration brings a smarter, more streamlined approach to curb management that meets the evolving demands of urban environments.
When integrated with PRRS’s frictionless enforcement program, Enforce Pro provides real-time, omni-channel capabilities that make compliance identification faster and more accurate. Designed to equip field officers with smarter tools and clearer decisioning, this deployment reflects Uptown Atlanta’s commitment to innovation, urban mobility, and a better parking experience for all.
Uptown’s new enforcement strategy leverages the power of Enforce Pro, Park Loyalty’s flagship Enforcement Management Software, to streamline day-to-day operations. With advanced integrations and intuitive workflows, the solution enhances enforcement efficiency and supports improved compliance without creating friction for parkers.
Used alongside PRRS’s proven enforcement program, Enforce Pro delivers unparalleled speed and accuracy in the field, empowering teams to take decisive action and reduce manual processes. This seamless partnership represents a step forward for urban parking enforcement.
Collaborative Partnerships Power Smarter Mobility.
This initiative is further strengthened through collaboration with Pivot Parking, providing local enforcement expertise, and Get My Parking, whose integration supports back-end system connectivity and digital permit enforcement.
Together, these partners are helping shape a more connected, tech-forward approach to curb management, one that scales with Uptown Atlanta’s rapid growth while ensuring residents, businesses, and visitors benefit from a streamlined parking experience.
https://parkloyalty.com/wp-content/uploads/2025/05/Uptown-Atlanta-Buckhead.jpg483724Julia Schollhttps://parkloyalty.com/wp-content/uploads/2025/01/park-loyalty-logo-parking-software-management-rewards-375.svgJulia Scholl2025-05-27 08:44:112025-05-27 08:44:11Parking Management Upgrade for Uptown Atlanta with Park Loyalty
Leading Ferry Operator Enhances Terminal Parking with Real-Time, Mobile-First Enforcement Solution.
Seastreak Ferries, a premier private ferry operator serving the Port of New York and New Jersey and the New England region, has launched Park Loyalty’s enforcement management software to improve parking enforcement at its terminals.
Faced with high passenger volumes and limited dockside parking, Seastreak needed a more efficient way to manage compliance and streamline enforcement operations. By deploying Enforce Pro, Park Loyalty’s comprehensive enforcement management software, Seastreak can now streamline citation issuance, automate enforcement workflows, and maintain better oversight of parking operations, all in real time.
Designed for all levels of traffic flow and operationally complex and diverse environments, Enforce Pro equips enforcement officers with mobile tools to issue citations on the spot, backed by time-stamped, photo-based evidence. The result is fewer errors, fewer disputes, and higher compliance. All data syncs instantly to a centralized, cloud-based dashboard, providing operations teams with full oversight and actionable insights.
This real-time transparency is especially critical in maritime settings, where space constraints, dynamic traffic patterns, and customer experience demand tight coordination. With Enforce Pro, Seastreak can better manage limited parking capacity, enforce consistently across multiple locations, and support a more seamless experience for passengers and crew.
Seastreak’s adoption of Enforce Pro reflects the growing demand for tech-forward, adaptable enforcement solutions tailored to evolving sector-specific needs. While Park Loyalty’s platform has served municipalities and transit operators across the country, this implementation marks a strategic extension into the maritime space, demonstrating the platform’s flexibility and effectiveness in managing terminal parking.
By reducing friction in enforcement and simplifying day-to-day operations, Seastreak continues to embrace smart technology that strengthens compliance, supports revenue recovery, and ensures a smoother journey.
Full Deployment Includes Enforcement, Ticket Processing, and Permitting Tools.
The Borough of Oxford, Pennsylvania has officially launched Park Loyalty’s Pro Solutions Platform. This marks an important milestone in the company’s growing presence across the greater Philadelphia region and Pennsylvania at large. This deployment continues the momentum behind Park Loyalty’s ongoing expansion and deepening partnership with Butts Ticket Systems (BTS). BTS is a comprehensive on-street and off-street parking solutions provider based in Cochranville, PA.
Comprehensive Parking Enforcement and Ticket Processing Software Platform
The Oxford implementation includes Park Loyalty’s complete suite of parking violations management software—Enforce Pro, Process Pro, and Permit Pro—providing the Borough with a fully integrated platform that supports every stage of parking operations. The system covers enforcement, citation issuance, back-office ticket processing, and digital permitting, offering Oxford a streamlined and modern approach to managing its parking program.
With this deployment, Oxford gains the operational advantages of automation, real-time data sharing, and configurable tools tailored to the needs of municipalities of all sizes. By using the full Pro Solutions Platform, the Borough can improve enforcement consistency, enhance the customer experience for residents and visitors, and better manage its curbside assets.
Seamless Integration for Data Accuracy and Operational Efficiency
Additionally, Park Loyalty’s integrations with ParkMobile and Flowbird for mobile and parking kiosk payments play a vital role in providing key services and maintaining data integrity across the Borough’s entire parking ecosystem. These integrations ensure that payment data from mobile payments and pay stations flows directly into the enforcement platform, creating greater efficiencies and enforcement accuracy.
This successful launch reinforces the value of customizable, future-ready solutions in local government and highlights the impact of Park Loyalty’s strategic collaborations. As more cities and towns in the Philadelphia metro area adopt the Pro Solutions Platform, Park Loyalty continues to demonstrate its commitment to delivering innovation, efficiency, and reliability to parking professionals across the region.
An Upgraded Approach to Enforcement Begins—Welcome to Park Loyalty, Atlantic Beach.
Park Loyalty is proud to announce that the Town of Atlantic Beach, South Carolina has implemented the Enforce Pro and Process Pro systems to streamline its parking violations and enforcement management operations. The project was led by Pivot Parking, the Town’s operating partner.
A Coastal Town with Unique Operational Demands
Located along a scenic stretch of the Grand Strand, just north of Myrtle Beach, Atlantic Beach is a compact coastal community with deep historical roots and a strong sense of identity. Its small geographic footprint sees a significant increase in traffic during tourist season and special events. This surge places unique demands on public infrastructure, including the need for effective parking enforcement that ensures fairness, safety, and access for both residents and visitors.
Managing Seasonal Surges with Smarter Enforcement
Enforcement plays a critical role in managing high-volume parking demand, especially in areas like Atlantic Beach where space is limited and demand spikes at predictable intervals. An organized, consistent program helps maintain order, prevents congestion, and supports compliance—without placing unnecessary burden on local staff or creating friction with the public.
A Fully Integrated Solution for Parking Operations
By adopting Park Loyalty’s Enforce Pro and Process Pro solutions, the Town gains a modern, fully integrated platform that manages the entire parking citation lifecycle. From field enforcement and citation issuance to processing, payments, and appeals, the system simplifies operations and supports a transparent, community-focused approach to enforcement. The solution also includes seamless integration with TEZ Technology, making the experience more convenient for users and easier to manage for staff.
Supporting Community Growth Through Scalable Enforcement Management
This deployment reflects Atlantic Beach’s commitment to thoughtful, scalable infrastructure improvements that support its growth while preserving its unique character. Park Loyalty is honored to support that vision with technology designed to make everyday operations more efficient and responsive.
https://parkloyalty.com/wp-content/uploads/2025/04/Atlantic-beach-sc.jpg483724Julia Schollhttps://parkloyalty.com/wp-content/uploads/2025/01/park-loyalty-logo-parking-software-management-rewards-375.svgJulia Scholl2025-04-22 08:49:362025-04-22 08:49:36Enforcement Management Modernized in Atlantic Beach, SC with Park Loyalty
As Atlantic Beach, NC, prepares for its busy tourist season, the town is taking proactive steps to update its parking management strategy to ensure a seamless experience for visitors and residents. Known for its beautiful beaches, the iconic Oceanana Fishing Pier, and popular summer festivals, Atlantic Beach sees a major increase in vehicle traffic each year. To handle the seasonal surge efficiently, the town has implemented Park Loyalty’s cutting-edge Pro Solutions parking management software—Enforce Pro, Process Pro, and Permit Pro—partnering with Pivot Parking and TEZ Parking to create a highly efficient parking ecosystem.
Optimized Parking Enforcement with Advanced Enforcement Management Software
Traditional parking management systems often struggle to handle high-demand periods, leading to inefficiencies and frustration. Enforce Pro, a powerful enforcement management software, streamlines operations with an intuitive interface featuring advanced license plate recognition (LPR), mobile ticketing, and real-time dashboards. Whether managing routine enforcement or addressing peak-season violations, this robust parking management software ensures an effective and efficient violation management process.
Streamlined Citation Processing and Digital Permitting
Process Pro enhances efficiency by streamlining the entire lifecycle of parking violations, from ticket issuance to resolution. With automated workflows and scalable functionality, it supports citation volumes of any range, for any type of parking operation. This ensures that Atlantic Beach can handle its seasonal demand with ease.
Permit Pro further modernizes parking management by eliminating physical permits such as hangtags and stickers. With its user-friendly self-service portal, residents and visitors can apply and pay for their seasonal parking passes online in a quick and easy self-service process.
Integrated Technology for a Better Experience
The launch also includes an integration with TEZ’s TEZPARK solution, allowing visitors to pay for parking quickly and conveniently from their phones. This, combined with the expertise of Pivot Parking in managing day-to-day operations, creates a frictionless parking experience for everyone.
https://parkloyalty.com/wp-content/uploads/2025/04/Atlantic-Beach-NC.jpg512683Julia Schollhttps://parkloyalty.com/wp-content/uploads/2025/01/park-loyalty-logo-parking-software-management-rewards-375.svgJulia Scholl2025-04-03 08:18:072025-04-18 10:54:01Atlantic Beach, NC Starts Tourist Season with Park Loyalty Parking Management Solutions
Park Loyalty and 
The takeaway from IPMI 2025 was clear: people are ready for change. And we’re ready to lead it.
