Congratulations to Our Newly Promoted Team Members
Park Loyalty is proud to recognize four leaders whose expertise and dedication continue to move our company and our customers forward. Each of their stories reflects how far we’ve come, and where we’re headed next.

From Left to Right: Melina Morokhovich, Rushi Munipalle, Kristin Yatso and Jeremy Moon
Melina Morokhovich – VP of Sales
Melina moves up from Director of Sales, North America. Although she joined Park Loyalty earlier this year, she has already made a tremendous impact. Melina brings more than 20 years of sales and leadership experience, including years selling parking technology to municipalities, universities and healthcare systems, and running two businesses of her own. She will now lead our sales strategy as we take growth to the next level.
Rushi Munipalle – VP of Engineering
Rushi moves up from Principal Software Architect. He has been with Park Loyalty since day one, joining us fresh out of his master’s program in computer science at Virginia Tech. His rise to VP reflects both his talent and his deep understanding of what parking agencies need. Rushi will now lead our engineering organization across product development, security and compliance.
Kristin Yatso – Sr. Director of Customer Success
Kristin moves up from Director of Customer Success. One of our longest-tenured team members, Kristin built our customer success function from the ground up. Today she leads a full team of account managers and customer success representatives who make sure our clients’ parking enforcement programs launch smoothly and keep delivering results long after go-live.
Jeremy Moon – Sr. Director of Operations
Jeremy moves into operations from his role as Director of Product. He brings more than 25 years of parking industry experience, from his start at Cardinal Tracking in 1998 to shaping the roadmap for our Pro Solutions platform. Having led teams across development, design, sales and customer success, Jeremy sees how every part of the business connects. He will bring that perspective to operations as Park Loyalty scales.
Please join us in congratulating Melina, Rushi, Kristin and Jeremy!
Learn more about our leadership on the Meet the Team page.


