2025 in Review: Building with Intention

As we look back on this past year, the question we keep coming back to is simple: how did so much happen so quickly?

2025 moved fast, but it moved with purpose.

This year brought meaningful milestones, plenty of learning moments, and momentum that didn’t happen on its own. It happened because of a lot of strong partnerships, honest conversations, and trust placed in our team. For that, we’re incredibly grateful.

Here are a few moments that stood out along the way:

• We officially launched Permit Pro and our Automated Enforcement Module into production, rounding out a truly omnichannel enforcement platform. This year, we supported everything from large metro programs to small rural communities, beach towns, transit authorities, private operator locations, universities, and plenty in between.
• Our integration ecosystem grew to 70+ technology partners, and it continues to expand.
• We completed PCI Level 1 and SOC 2 Type 2 certifications, reinforcing our responsibility to protect customer data and earn trust every day.
• We surpassed 1,000 active enforcement licenses.
• We expanded across 35 U.S. states and officially into Canada.
• We spent time at industry events reconnecting with familiar faces, meeting new ones, and had the opportunity to take the stage at IPMI in Louisville to talk about making parking, well… actually rewarding.
• We closed our Series A funding round with Elephant, positioning Park Loyalty for continued, thoughtful growth.
• And alongside all of this, our team experienced countless personal and professional wins that quietly power everything we do.

Through it all, one thing stayed constant. Growth didn’t change who we are. If anything, it sharpened our focus and reinforced what matters most: staying grounded, listening closely, and building with intention.

To our customers, partners, and teammates, thank you for being part of this chapter. We’re proud of what we built this year and genuinely excited for what’s ahead.

Wishing everyone a happy holiday season, time to unplug and celebrate, and a strong start to the new year.

We’re ready for 2026.