Royal Oak, MI Goes Live with Flexible, Omnichannel Enforcement
One platform, multiple parking enforcement methods, built to work as one system.
A vibrant suburb of Detroit, Royal Oak, MI set out to modernize its parking enforcement with a solution that could grow alongside the City. That need led to a competitive RFP process and ultimately the selection of Park Loyalty as its enforcement partner.
The City is now live with Enforce Pro, supporting both handheld and integrated mobile LPR workflows. This gives enforcement teams the flexibility to operate however the situation calls for—in the case of Royal Oak, whether on foot or from a vehicle—while working from the same connected parking software ecosystem.
Omnichannel Enforcement
Enforce Pro is Park Loyalty’s omnichannel parking enforcement application, designed to streamline citation issuance with real-time data, clear workflows, and fast in-field operation. By supporting multiple enforcement methods within a single platform, it enables what is referred to as omnichannel enforcement: the ability to enforce consistently across different citation issuance methods, rules, environments and approaches, all working in real time.
This deployment also includes a key integration with the Royal Oak Municipal Court, ensuring data flows seamlessly through all steps of the citation lifecycle from issuance through processing to resolution. The system is also integrated with mobile payments and parking pay stations to further connect the City’s broader parking ecosystem.
Key Partners
A number of partners played an important role in bringing this deployment together. RISETEK, a provider of integrated parking technology solutions, supports the City’s mobile LPR capabilities. ParkMobile enables mobile payment for parkers, while Flowbird provides pay station technology, long-standing Park Loyalty integration partners.
Together, these elements create a flexible, connected system tailored to Royal Oak’s operational needs today, with the ability to adapt as those needs evolve.
