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South Lake Tahoe Advances Parking Enforcement with Park Loyalty’s Automated Enforcement Module

Flexible, frictionless enforcement designed for speed, scale, and local control in a busy resort city.

Tackling Intense Parking Demand with Automated Enforcement

South Lake Tahoe, a renowned California resort city, faces intense seasonal traffic from tourists, commuters, and locals. To manage this, the city chose Park Loyalty’s Enforce Pro platform, including our new Automated Parking Enforcement Module designed to streamline offstreet parking operations without losing human oversight around citation decisions.

Seamless Integration with Existing LPR Systems

The Automated Parking Enforcement Module is designed to work with any fixed or mobile LPR camera system, ingesting raw license plate data and matching it against records such as permits, payments, and reservations. It generates clear, time-stamped evidence packages that streamline enforcement workflows and support accurate, real-time decision-making. In South Lake Tahoe, the system integrated with both Flowbird and EnSight Technologies.

Keeping Human Control in Automated Enforcement

Unlike fully automated setups, the system includes a violation review queue, allowing staff to review and confirm citations before issuance. This ensures enforcement remains fair and tailored to local policies, combining automation with essential human judgment.

Benefits of Automated Enforcement for High-Volume Parking Operations

The parking operation now benefits from a solution built for high volume, speed, and adaptability. Whether citations are issued by mail, boots-on-the-ground officers, or both, Enforce Pro flexes to fit any enforcement style.

Benefits at a glance:

  • Compatible with any fixed or mobile LPR system
  • Fully integrates with permits, payments, and reservations
  • Supports ticket-by-mail, windshield delivery, or manual citation workflows
  • Creates complete, evidence-backed citation packages
  • Empowers staff with a violation review queue
  • Designed for municipalities, private operators, and campuses

This deployment demonstrates how automated enforcement can evolve with real-world needs: speed, flexibility, and human control all in one package.

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Park Loyalty Delivers Enforcement Technology Upgrade for Philadelphia Parking Authority

New enforcement hardware and software enhancements ensure one of the nation’s largest parking programs remains future-ready.

Smart, scalable tech for one of the nation’s busiest parking programs

With over 2 million citations issued annually and more than 800 officers on staff to patrol Philadelphia’s streets in support of mobility and parking compliance, the Philadelphia Parking Authority (PPA) operates one of the largest and most complex parking enforcement programs in the country. When the PPA initiated a Request for Proposals in late 2024 to modernize its parking violation system, it marked a major opportunity for innovation and reinvestment in the city’s mobility infrastructure.

On May 20th, the PPA awarded the renewed contract to Duncan Solutions, which had managed the parking program since 2019. As part of that team, Park Loyalty was selected once again as the subcontractor responsible for the parking enforcement technology: a critical component of the system that includes handheld ticket-writing devices, enforcement software, officer productivity reporting, and more.

Built for the officers who keep Philly moving

Park Loyalty, known for its modern, practical omnichannel enforcement technology, has been powering the PPA’s enforcement field operations since 2022 with its flagship platform, Enforce Pro. The handheld software allows officers to issue citations in under 40 seconds using integrated license plate recognition (LPR), live permit and payment validation, evidence capture, and real-time syncing with backend systems. Officers can access GIS-based tracking and route analytics that help ensure better coverage and reduced redundancy, all while increasing citation accuracy and compliance.

This year’s contract renewal includes the deployment of over 400 new handheld devices, ensuring PPA’s enforcement officers continue to have up-to-date, intuitive tools with faster communication and future-ready capabilities. Park Loyalty team members were on-site to assist with setup and onboarding, making sure the tech was not just deployed, but fully ready to take to the streets.

Collage showing Park Loyalty staff preparing and programming handheld enforcement devices during the Philadelphia Parking Authority upgrade.

Park Loyalty team members on-site at the Philadelphia Parking Authority, programming and staging hundreds of new handheld devices as part of the enforcement technology upgrade.

Longstanding partnerships, familiar faces

While Park Loyalty officially joined the project in 2022, its connection to PPA goes back even further. CEO Marc Lucey had already been involved with the original contract as an executive leader at Duncan Solutions. His continued presence on the project brings consistency and a customer-first mindset that the PPA team has come to trust.

It’s this type of long-standing partnership, combined with Park Loyalty’s focus on service and innovation, that helped deliver this upgrade on time and at scale.

High-volume operations, high-impact partnerships

The PPA’s enforcement system is one of the most sophisticated in the U.S., integrating citation issuance with backend call centers, pay stations, plate-based permitting, mobile payments, and even automated dispatch for towing operations. With tens of thousands of license plates scanned daily and real-time verification of permit, payment and other statuses built in, enforcement is fast, fair, and backed by ample evidence.

This effort is part of a broader contract team that includes UR International for immobilization and towing, and PRWT Services for back-office and motorist support. Park Loyalty contributes to this collaborative effort by delivering the enforcement technology that helps keep operations running efficiently.

Gratitude from the Park Loyalty team

At Park Loyalty, we are proud to support the Philadelphia Parking Authority in delivering one of the most efficient, responsive, and advanced parking enforcement systems in the nation. We are deeply grateful for the trust placed in us, and we’re excited to continue delivering technology that empowers officers and improves the experience for motorists citywide.

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Case Study: Southeastern Pennsylvania Transportation Authority (SEPTA)

From pause to progress: modernizing parking enforcement across one of the nation’s largest transit networks.

The Southeastern Pennsylvania Transportation Authority (SEPTA) is one of the largest transit systems in the U.S., serving nearly four million people across five counties in the Philadelphia region, with connections to Delaware and New Jersey. SEPTA operates an extensive network of regional rail, subway, trolley, and bus services, making it a critical mobility provider.

For many commuters, their journey begins and ends at a SEPTA parking lot or garage, making it a crucial touchpoint in their daily routine. A smooth parking experience can be the difference between a stress-free commute and a missed train. As part of its mission to deliver safe, accessible, and dependable transportation, SEPTA manages parking at 138 facilities, including three garages and, with recent additions, 99 paid surface lots.

Before 2024, SEPTA faced longstanding challenges in its commuter parking operations. Aging infrastructure, cash-only payments, and manual enforcement using slot boxes created long lines, limited compliance, and ultimately, revenue loss. While these issues predated the COVID-19 pandemic, they were further entrenched by a four-year moratorium on parking fees, which suspended revenue collection and delayed the necessary upgrades.

As a result of the pause, a significant financial gap emerged. Today, revenue from paid parking and enforcement citations is helping to close that gap by supporting SEPTA’s core transit services, contributing to the upkeep of parking facilities, and reinforcing the agency’s broader goal of delivering reliable regional mobility.

Scope of SEPTA’s service in the Philadelphia region

A 4-Year Moratorium, Manual Processes, and No Technology

Prior to its upgrade initiative, SEPTA’s parking program lacked modern payment kiosks, mobile payment, enforcement technology, and real-time, integrated data: components that define today’s most efficient parking ecosystems. Without them, operations were slow, disconnected, and frustrating for both commuters and staff, resulting in missed revenue and a poor parking experience. The system relied on cash-only slot boxes at 84 lots, charging $1 per day. Enforcement officers issued citations manually and lacked the real-time evidence that technology provides to help determine when issuing a violation was appropriate. Meanwhile, administrative staff had no visibility into compliance levels, officer activity, or lot-by-lot performance, limiting their ability to monitor, support, or improve the program.

Ken Kalczewski, SEPTA’s Director of Project Integration, helped lead the transition away from this outdated system. “From no enforcement technology, slot boxes, and no metrics to a high-tech enforcement system with Park Loyalty, it’s been a dramatic shift for us,” he said.

Enforcement Modernization with Park Loyalty

SEPTA enforcement officer during training

In 2024, SEPTA launched a comprehensive parking modernization initiative beginning with a competitive RFP process. The awarded vendor, Flowbird (now Arrive), was tasked with delivering a complete parking management ecosystem. As part of the integrated solution, Park Loyalty partnered with Flowbird and SEPTA to provide enforcement and citation processing technology through its Enforce Pro and Process Pro platforms.

This combination equipped SEPTA’s team with the tools needed to issue citations efficiently in the field, supported by a back-office system for citation processing, compliance tracking, appeals, and payment resolution. The entire system was rolled out under the SEPTA Park brand, with phased deployment beginning in Fall 2024 and full enforcement operational by November.

Officers were equipped with mobile handheld devices running the Enforce Pro application with integrated license plate recognition (LPR) technology to verify plate status in real time. Officers gained access to tools for digital chalking, image capture, GPS tagging, and on-the-spot validation of payment data. These features allowed officers to issue tickets with greater confidence and consistency, while also capturing the supporting evidence required for compliance and appeals.

“The system is extremely user-friendly, and our officers were able to pick it up and master the application quickly. The efficiency gains have far exceeded expectations. Officers are writing tickets in around 27 seconds!”— Ken Kalczewski, Director of Project Integration, SEPTA

On the back end, Process Pro manages citation data flow from the field through to resolution. This included automated notice generation, online adjudication, and payment portals. Together, the systems replaced SEPTA’s previously manual, fragmented approach with an integrated enforcement lifecycle.

Park Loyalty’s team supported the rollout with on-site training, documentation, and timely responses throughout implementation. Their responsiveness, even to questions beyond the original scope, helped build trust and keep the project moving.

“Marc and Kristen were fantastic,” says Ken. “Very professional and always responsive. When a problem arises, they’re on it immediately.”

Results: Efficiency, Insight, and Revenue Recovery

The results were immediate and measurable. Despite no prior exposure to enforcement technology, SEPTA parking officers quickly adapted and began working with new workflows and real-time tools.

Within the first 8 months:

  • Citation issuance time averaging 27 seconds
  • Over $4 million in parking payment & citation revenue collected within 7 months, which is needed to offset parking maintenance and operations cost so far
  • Real-time insight into officer activity, lot performance, and enforcement coverage
  • Compliance strengthened through GPS tracking, image documentation, and LPR matching
  • Most payments and appeals are now processed via the Park Loyalty motorist portal

“It’s been transformative for SEPTA and our staff. We’re very proud of the progress we’ve made.” — Ken Kalczewski

What’s Next: Expansion and 24/7 Enforcement

SEPTA’s early success is fueling the continued growth of the program:

  • 38 additional lots are being converted from free to paid parking
  • Anticipated annual citation volume 100,000+
  • 24/7 enforcement is expanding to all commuter locations
  • Planned integration with SEPTA’s Key 2.0 fare system could mean more seamless connections between parking and transit payments

SEPTA’s shift from manual processes and a pandemic-era moratorium to a high-performing, data-driven enforcement and partnership, SEPTA now has the tools, insight, and scalability to support both parking and transit goals moving forward.

Key Takeaways for Parking Leaders

  • Starting from scratch with technology, without a legacy system to replace, is not a disadvantage; it can lead to a faster, more efficient implementation
  • Phased rollouts and responsive support ease adoption and reduce commuter friction
  • Real-time data improves daily oversight and informs long-term planning
  • User-friendly tools increase officer efficiency and accuracy in the field
  • Reliable vendor partnerships provide continuity, expertise, and fast issue resolution
Download Case Study

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Hamtramck, MI Launches New Parking Enforcement Platform in Record Time

Full system implementation completed in just over two weeks.

Located entirely within the city limits of Detroit, Hamtramck is a diverse community just miles from the heart of downtown. The City has successfully launched Park Loyalty’s Enforce Pro omnichannel enforcement platform just over two weeks after initial discussions, demonstrating what’s possible when urgency meets collaboration with the right partner.

In late June, Hamtramck’s City Council voted to discontinue its prior enforcement platform, creating an immediate need for a replacement. With little time to spare, Park Loyalty moved quickly, completing a full implementation, including integration with the local court system, by July 18.

Long, drawn-out implementations are all too common in the parking industry. They disrupt operations, pause citation activity, delay revenue collection, and reduce voluntary compliance as enforcement visibility drops. Many agencies even postpone replacing outdated systems simply to avoid that kind of disruption. Park Loyalty’s ability to deliver a rapid, seamless rollout has helped Hamtramck and many other agencies maintain enforcement continuity with minimal impact.

Hamtramck becomes Park Loyalty’s third Michigan client, underscoring the company’s growing presence across the state.

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Park Loyalty Partners with ParkX Management to Power Parking Operations

Technology-driven enforcement and back-office tools now support ParkX operations in Virginia.

Park Loyalty is proud to announce a new partnership with ParkX Management, a Virginia-based operator serving the DMV with tailored parking management and security services. Known for delivering highly customized solutions across a variety of environments, ParkX selected Park Loyalty to support its growing enforcement and back-office operations.

Through this partnership, ParkX will leverage Enforce Pro and Process Pro, two core components of Park Loyalty’s integrated platform, to streamline field enforcement and administrative workflows. The collaboration also includes integration with TEZ Parking, adding payment flexibility and operational efficiency to their end-to-end parking solution.

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Park Loyalty Welcomes Bradley (Brad) Magee as Chief Revenue Officer

Park Loyalty is excited to announce the appointment of Brad Magee as our new Chief Revenue Officer, a strategic move that reflects our continued growth and momentum in the parking and mobility industry.

Brad brings nearly three decades of experience in the parking sector, with a distinguished career that spans leadership roles at Duncan Solutions and Digital Payment Technologies. Known for his ability to identify strategic opportunities and drive sustainable revenue growth, Brad has led major initiatives and has helped transform how organizations approach sales, client services, and operational efficiency.

As Park Loyalty enters its next phase of growth, the creation of the CRO role marks an important milestone in aligning our go-to-market strategy with the evolving needs of our clients and partners. Brad’s leadership will be instrumental in expanding our impact and delivering greater value across the ecosystem.

Please join us in welcoming Brad to the team as we continue building smarter, more connected solutions for the communities we serve.

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Park Loyalty and Risetek speakers at IPMI 2025

Changing the Industry Paradigm: Using Parking Rewards to Transform the Punitive Parking Model

At IPMI 2025, we challenged the status quo with a new vision for the parking industry.

What an unforgettable week at the IPMI 2025 Conference. Park Loyalty was thrilled to co-present a session that asked a bold question: What if the parking model wasn’t designed to penalize, but to incentivize good parking behavior through parking rewards?

Park Loyalty and RISETEK presented “Changing the Industry Paradigm: How Rewarding Good Behavior is the Key to Changing a Punitive Parking Model.” Marc Lucey and Sriram Somanchi represented Park Loyalty, while Jack Skelton and Frank Pinero joined from RISETEK. Together, the four brought decades of combined experience in parking management, enforcement operations, and public-private partnerships, offering a well-rounded perspective on how the model can evolve. They’ve helped build the very technologies that support traditional enforcement and understand what has made those systems effective. At the same time, they see an opportunity to improve the customer experience by layering in incentives and parking rewards, rather than relying solely on penalties. The session drew a full audience of municipal and higher education parking professionals from across the country.

Parking’s Reputation Problem

Let’s be honest: parking doesn’t exactly have a glowing reputation. Whether it’s seemingly endless circling for a parking spot, following confusing signage, or getting hit with a parking ticket, the experience is often a negative one.

Even though parking enforcement and digital payment tools have come a long way, the public’s perception really hasn’t. It’s “pay or else.” We’ve built powerful tools for enforcement, payments, curbside management, and more, but the customer experience still feels stuck in the past.

When we polled the room and asked what hurts the image of parking the most, the top answer was loud and clear: “People think it’s all about the money.” That answer grounded the conversation. Because if people are treated like customers everywhere else, why does parking still feel like a one-sided transaction?

What Other Industries Got Right

We took a step back and looked at how other industries overcame similar challenges. Think airlines, banks, insurance companies, and credit cards. All have had rocky reputations through time—delays, fees, fine print—but they’ve worked hard to rebuild some trust through loyalty programs.

Frequent flyer miles and elite status perks keep people coming back to their favorite airline, even if there’s a cheaper flight out there. Hotel chains like Hilton and Marriott do the same with points and perks. Banks reward customers for spending wisely. Insurance companies offer discounts to safe drivers. These programs smooth out the rough spots and turn everyday transactions into long-term relationships.

Rethinking Parking Incentives

So why not parking? There’s a real opportunity to flip the script and reward positive behavior. It could be as simple as a real-time offer sent to a motorist’s phone when they park, like a coupon for a nearby retailer or a free cup of coffee from the local café. Or it might be a future discount for someone who promptly pays a citation, or perks for repeat visitors who consistently follow the rules. Local businesses benefit too, turning parking into a new marketing channel that drives foot traffic, encourages repeat visits, and builds loyalty with their customers.

During our session, we introduced the idea of a “value triangle” between motorists, parking agencies, and local merchants. Each plays a role. Each sees a benefit. Motorists feel appreciated. Businesses attract more customers. And parking management agencies gain better compliance and stronger public trust.

Technology Makes It Happen

What used to be theoretical is about to become very real. Thanks to smart parking management software and AI-driven enforcement tools, agencies will be able to monitor behavior, adjust pricing, and offer targeted parking rewards and incentives that feel timely and relevant.

We’re not just talking about issuing parking tickets anymore. We’re talking about building an ecosystem that works for everyone. One where compliance goes up, resentment goes down, and communities thrive.

Looking Ahead

The takeaway from IPMI 2025 was clear: people are ready for change. And we’re ready to lead it.

At Park Loyalty, we’re actively building out new solutions that make this reward-based model possible, with Rewards Pro. Over the next year, we’re expecting to pilot programs across the country that bring this vision to life. By the time we’re back at IPMI next year, we’ll be ready to share real case studies with real results.

 

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Philadelphia Parking Authority Renews Contract with Duncan Solutions, Park Loyalty Continues Enforcement Role

Proven partnership selected to drive PPA’s evolving parking management goals.

On May 20, the Philadelphia Parking Authority (PPA) officially awarded Duncan Solutions a renewed contract to manage its parking violation system and motorist support services. Duncan will continue to lead a trusted team of technology partners, including Park Loyalty, which provides the enforcement solution component.

Park Loyalty first joined the project in 2022 and will continue to support PPA officers in the field through Enforce Pro, its mobile enforcement software. The platform powers real-time citation issuance with integrated license plate recognition (LPR), evidence capture, permit and payment verification, GIS tracking, and analytics. These tools, combined with the PPA’s full ecosystem of technology providers, help ensure accurate, well-documented citations and reduce contested violations.

This re-award follows a competitive procurement process at the start of this year, reinforcing the PPA’s confidence in the established partnership with Duncan and its team, as well as their ability to continue supporting current operations and preparing for future parking initiatives. Since 2019, Duncan has led the contract, assembling a high-performing team that, in addition to Park Loyalty, includes UR International for immobilization and towing services and PRWT Services for back-office, call center, and motorist support functions.

About the PPA

The Philadelphia Parking Authority supports the city’s economic vitality through the management of on-street parking, garages, surface lots, airport parking, and enforcement programs. The PPA also regulates taxis, limousines, and transportation network companies, and operates automated red-light and speed enforcement systems.

Notably, the PPA held the International Parking & Mobility Institute’s Accredited Parking Organization with Distinction designation from 2022-2024.
(Source: philapark.org/about-ppa)

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Park Loyalty to Present at IPMI 2025

Presentation explores how reward-based programs can drive compliance, customer satisfaction, and community impact.

Park Loyalty is headed to Louisville, Kentucky, for the 2025 International Parking & Mobility Institute (IPMI) Conference & Expo, taking place June 8–11. As the largest gathering of professionals in the parking, transportation, and mobility sectors, IPMI is known for fostering industry innovation, professional development, and collaborative problem-solving. Attendees include city leaders, technology providers, public and private operators, and infrastructure specialists—all working to improve how communities move and connect.

Park Loyalty’s Founder and Chief Technology Officer Sriram Somanchi and CEO Marc Lucey will join Frank Pinero and Jack Skelton of RISETEK, an intelligent parking and transportation services provider, for a thought-provoking session titled “Changing the Industry Paradigm: How Rewarding Good Behavior is the Key to Changing a Punitive Parking Model.” The presentation takes place on Monday, June 10 at 4:00 PM.

In this session, Park Loyalty and RISETEK, who bring extensive experience developing enforcement and compliance technologies, will examine the benefits of shifting from traditional penalty-based parking systems to models rooted in positive reinforcement. Drawing on their work across both public and private sector programs, they’ll explore how reward-based approaches can increase voluntary compliance, build customer loyalty, support local businesses, and deliver more community-friendly outcomes.

Their perspective is distinctive: while they’ve helped build the tools that support today’s enforcement practices, they are also leading the conversation around what’s next. As the parking industry evolves, their insights point the way toward a more constructive, customer-first future.

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Georgia 400 highway and MARTA rapid rail train tracks in Buckhead Atlanta
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Parking Management Upgrade for Uptown Atlanta with Park Loyalty

Partnership brings Enforce Pro mobile solution and next-gen Enforcement Management Software to support the neighborhood’s continued growth.

Uptown Atlanta, a revitalized and rapidly developing district, is emerging as a hub for transit, commerce, and vibrant city living. It offers easy access to major highways and MARTA, along with walkable streets and bike-friendly paths that support a more connected, multimodal urban experience. As this dynamic neighborhood continues to grow, efficient parking management is essential to maintaining smooth mobility and a positive experience for residents, workers, and visitors alike.

Park Loyalty is proud to announce its latest deployment of Enforce Pro, a modern mobile enforcement solution, in partnership with Parking Revenue Recovery Services (PRRS). Together, this collaboration brings a smarter, more streamlined approach to curb management that meets the evolving demands of urban environments.

Integrated Technology, Frictionless Parking Management.

When integrated with PRRS’s frictionless enforcement program, Enforce Pro provides real-time, omni-channel capabilities that make compliance identification faster and more accurate. Designed to equip field officers with smarter tools and clearer decisioning, this deployment reflects Uptown Atlanta’s commitment to innovation, urban mobility, and a better parking experience for all.

Uptown’s new enforcement strategy leverages the power of Enforce Pro, Park Loyalty’s flagship Enforcement Management Software, to streamline day-to-day operations. With advanced integrations and intuitive workflows, the solution enhances enforcement efficiency and supports improved compliance without creating friction for parkers.

Used alongside PRRS’s proven enforcement program, Enforce Pro delivers unparalleled speed and accuracy in the field, empowering teams to take decisive action and reduce manual processes. This seamless partnership represents a step forward for urban parking enforcement.

Collaborative Partnerships Power Smarter Mobility.

This initiative is further strengthened through collaboration with Pivot Parking, providing local enforcement expertise, and Get My Parking, whose integration supports back-end system connectivity and digital permit enforcement.

Together, these partners are helping shape a more connected, tech-forward approach to curb management, one that scales with Uptown Atlanta’s rapid growth while ensuring residents, businesses, and visitors benefit from a streamlined parking experience.

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