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Park Loyalty Welcomes Melina Morokhovich as Director of Sales North America

Melina Morokhovich joins Park Loyalty as Director of Sales – North America to support continued market expansion.

As Park Loyalty continues to expand its footprint across the United States and accelerate recent growth across Canada, the company is strengthening its go-to-market organization to support rising demand and scale its sales operations. This next phase of growth reflects Park Loyalty’s focus on building long-term partnerships, improving market coverage, and delivering consistent, high-quality service across regions.

Park Loyalty serves municipalities, universities, private operators and other parking agencies by delivering modern parking and mobility technology solutions that support omnichannel enforcement, violations and compliance management, and customer engagement through rewards and incentive programs.

As part of this continued expansion, Park Loyalty is pleased to welcome Melina Morokhovich as Director of Sales – North America.

About Melina

Melina Morokhovich is the Director of Sales, North America, bringing more than 20 years of sales and leadership experience to Park Loyalty. As a member of the Park Loyalty leadership team, she oversees the development and execution of strategic sales initiatives that drive revenue growth and support company goals. With a focus on market insights, customer engagement, and team leadership, Melina collaborates closely with cross-functional partners to identify new opportunities and expand market presence. She is passionate about building high-performing sales teams and supporting professional growth through mentorship, data-driven decision-making, and a customer-first mindset.

Melina began her career in the parking industry at T2 Systems in 2016, where she held multiple roles before ultimately serving as Director of Sales for University and Healthcare. Prior to entering the parking industry, Melina built a strong entrepreneurial foundation through the ownership of two businesses, one providing automatic door opener solutions for persons with disabilities and another specializing in fire suppression sprinkler flow verification testing.

Melina holds a Bachelor of Commerce degree from the University of Alberta and a Project Management Certificate from the University of British Columbia.

With Melina joining the leadership team, Park Loyalty continues to invest in building a scalable sales organization that supports both near-term growth and long-term customer success across the United States and Canada.

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Park Loyalty Achieves SOC 2® Type II Compliance

Strengthening Security, Trust, and Reliability Across Our Partners’ Parking Enforcement and Mobility Operations.

Park Loyalty has achieved SOC 2® Type II compliance, confirmed through an external, third-party assessment of how our security controls operate over time. This milestone reinforces our commitment to delivering a secure, reliable platform for parking enforcement, permitting, payments, and mobility-related operations.

As parking systems become more connected and data-driven, municipalities, operators, and our other partners need confidence that the technology supporting their operations is built with security and accountability at its core. SOC 2 Type II compliance provides independent validation that Park Loyalty meets rigorous standards for protecting sensitive data across real-world parking environments.

What SOC 2 Type II Means

SOC 2 (System and Organization Controls) is an industry-recognized framework developed by the American Institute of Certified Public Accountants (AICPA) to evaluate how organizations safeguard customer data.

SOC 2 Type II is the more comprehensive level of assessment, evaluating not only the design of internal controls but also their operating effectiveness over a defined period of time. This distinction is critical, as it demonstrates that security controls are not only in place, but consistently functioning as intended.

Park Loyalty’s SOC 2 Type II assessment covered key trust principles, including:

  • Security: Protection against unauthorized access and threats
  • Availability: Reliable system performance and uptime
  • Processing Integrity: Accurate and consistent system operations
  • Confidentiality: Safeguards for sensitive and proprietary data
  • Privacy: Responsible handling of personal information

Why This Matters for Parking Enforcement and Mobility Operations

Parking enforcement and mobility ecosystems rely on real-time data, accurate system behavior, secure transactions, and dependable integrations across multiple vendors and platforms. SOC 2 Type II compliance provides assurance that these workflows are supported by controls that are consistently applied and independently validated.

For our customers and partners, this means:

  • Stronger protection for customer data, enforcement activity, and integrated systems
  • Greater confidence in how sensitive parking, vehicle, and transaction data is handled
  • Verified reliability across core platform operations and third-party integrations
  • Reduced risk across complex, multi-system parking environments

For municipalities, operators, and our technology partners, the completion of the SOC 2 examination represents more than a security milestone, it supports long-term confidence and operational continuity.

A Technology-First Approach to Parking Security

Park Loyalty is a technology-first parking company. From the beginning, we have focused on building a platform that is secure, reliable, and designed to scale as parking enforcement and mobility needs evolve.

Security is not layered on after the fact or driven solely by compliance requirements. It is embedded directly into how our platform is designed, developed, and operated. This foundation supports long-term product quality, fewer disruptions, and systems our customers can trust as their operations grow and change.

Recognizing the Team Behind the Milestone

Achieving SOC 2 Type II compliance required focused effort across the organization, with special recognition to our security team, who led this initiative and carried it through to completion.

We are also grateful to our partners at Scrut for their support in helping strengthen and validate the foundation behind our software.

Our Commitment Moving Forward

SOC 2 Type II compliance is not a one-time achievement. It reflects an ongoing responsibility to maintain strong controls, continuously monitor our environment, and uphold the trust our customers place in us.

As Park Loyalty continues to grow and expand its enforcement and mobility capabilities, we remain committed to delivering secure, reliable technology that agencies and operators can depend on with confidence.

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2025 in Review: Building with Intention

As we look back on this past year, the question we keep coming back to is simple: how did so much happen so quickly?

2025 moved fast, but it moved with purpose.

This year brought meaningful milestones, plenty of learning moments, and momentum that didn’t happen on its own. It happened because of a lot of strong partnerships, honest conversations, and trust placed in our team. For that, we’re incredibly grateful.

Here are a few moments that stood out along the way:

  • We officially launched Permit Pro and our Automated Enforcement Module into production, rounding out a truly omnichannel enforcement platform. This year, we supported everything from large metro programs to small rural communities, beach towns, transit authorities, private operator locations, universities, and plenty in between.
  • Our integration ecosystem grew to 70+ technology partners, and it continues to expand.
  • We completed PCI Level 1 and SOC 2 Type 2 certifications, reinforcing our responsibility to protect customer data and earn trust every day.
  • We surpassed 1,000 active enforcement licenses.
  • We expanded across 35 U.S. states and officially into Canada.
  • We spent time at industry events reconnecting with familiar faces, meeting new ones, and had the opportunity to take the stage at IPMI in Louisville to talk about making parking, well… actually rewarding.
  • We closed our Series A funding round with Elephant, positioning Park Loyalty for continued, thoughtful growth.
  • And alongside all of this, our team experienced countless personal and professional wins that quietly power everything we do.

Through it all, one thing stayed constant. Growth didn’t change who we are. If anything, it sharpened our focus and reinforced what matters most: staying grounded, listening closely, and building with intention.

To our customers, partners, and teammates, thank you for being part of this chapter. We’re proud of what we built this year and genuinely excited for what’s ahead.

Wishing everyone a happy holiday season, time to unplug and celebrate, and a strong start to the new year.

We’re ready for 2026.

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Park Loyalty closes Series A funding led by Elephant; Introduces Board of Directors

The investment will accelerate Park Loyalty’s product innovation, team growth, and delivery of new features to customers.

MILWAUKEE, Wis. (Nov. 12, 2025) – Park Loyalty, a leading provider of omnichannel enforcement and violations management solutions for municipalities, universities, and private operators, today announced the close of its Series A funding round led by Elephant. The investment marks a significant milestone in the company’s growth journey and will accelerate the expansion of its product portfolio, services, and implementation teams to meet increasing market demand.

Elephant is a venture capital firm focused on the enterprise software, consumer internet, and mobile markets. With a proven track record and understanding of the parking and mobility market, Elephant stood out as a uniquely aligned partner for Park Loyalty’s long-term vision. Together, the partnership supports Park Loyalty’s commitment to helping parking agencies modernize enforcement and move toward data-driven, transparent, and community-oriented approaches that encourage compliance and improve mobility outcomes.

Unlike many funding stories, this round wasn’t about necessity, it was about opportunity. Park Loyalty was already on a strong growth trajectory and getting interest from multiple investors. The partnership with Elephant emerged as the clear choice to fuel the next phase of innovation and scale.

The funding will be used to accelerate the development of Park Loyalty’s Pro Solutions suite including Enforce Pro, Process Pro, Permit Pro, and newest addition, Rewards Pro, and to expand implementation capacity and customer support operations.

“This investment validates the hard work of our entire team,” said Sriram Somanchi, Founder and CTO of Park Loyalty. “It energizes us to continue driving innovation that aligns with customer objectives.”

Headquartered in Milwaukee, WI, Park Loyalty has rapidly become a trusted name in parking management software solutions. Over the past year, the company has expanded to 33 states and Canada, surpassed 1,000 enforcement subscriptions and now serves more than 100 customers across municipalities, private operators, transit authorities and universities. Its platform supports the processing of over four million citations annually. This year, Park Loyalty also introduced its Automated Enforcement Module, marking a major step in off-street and frictionless enforcement capabilities.

Marc Lucey, CEO of Park Loyalty, said: “The funding is more than capital, it’s a testament to the trust our customers and investors have placed in our vision. We’re building something that makes a real impact, and this partnership will help us move even faster.”

Introducing the Park Loyalty Board of Directors

As part of this next phase, Park Loyalty has also established its inaugural Board of Directors. The Board brings together Park Loyalty leadership with technology leaders whose expertise will help guide Park Loyalty through its continued growth and innovation journey. Together, they will play an instrumental role in shaping long-term strategy and supporting the company’s vision.

The Board includes: Sriram Somanchi, Founder & CTO of Park Loyalty (Chairman); Marc Lucey, CEO of Park Loyalty (Board Member); Jack Connolly, Partner at Elephant (Board Member); and Murali Yellepeddy (Board Member).

 

Sriram Somanchi, Founder & CTO of Park Loyalty – Chairman

Sriram Somanchi is an entrepreneur, innovator, technologist, and information technology veteran with a background in engineering. Sriram has been the founding member of XMLInsider as well as PocketMedi. He has architected the technology backbone for companies in sectors like parking, e-learning, publishing, and state and local governmental units. Sriram’s accomplishments include authoring patents and implementing mobile management systems and e-learning.

Sriram has supported processing, enforcement, and enterprise software applications for the last 27 years. Prior to founding Park Loyalty, he served in senior technology and leadership roles for Duncan Solutions, Conduent (then ACS/Xerox), and CivicSmart.

Marc Lucey, CEO of Park Loyalty – Board Member

Marc Lucey is a thought leader, an industry subject matter expert, and above all, a parking guy. Bringing a diverse industry tenure that spans virtually every aspect of delivering leading parking management systems, Marc has a discerning eye for rapidly understanding key program drivers and translating them into tactical plans to exceed client objectives. From enforcement to delinquent collections, Marc has emerged as one of the most versatile resources in the parking compliance arena.

Marc has been partnering with parking technology providers, municipalities, and operators for over 12 years and has built a career supporting many of the largest programs in the country. Prior to joining Park Loyalty, he served in an executive role for Duncan Solutions, leading the Parking & Mobility division.

Jack Connolly, Partner at Elephant – Board Member

Jack Connolly is a Partner at Elephant, a venture capital firm investing in high growth software businesses. Elephant partners with founders to help them scale and build market-leading platforms. Jack focuses on industry specific solutions and has a track record of working with software businesses servicing municipal governments. He is a career venture capitalist and based in Boston.

Murali Yellepeddy – Board Member

Murali Yellepeddy is a technology entrepreneur and strategic advisor with over two decades of experience designing, scaling, and optimizing enterprise-grade software platforms. As the Co-Founder and Chief Technology Officer of Trucker Tools, Murali played a pivotal role in transforming the logistics and freight-tech landscape through innovative, data-driven digital solutions. Under his technical leadership, Trucker Tools evolved into one of the most trusted cloud-based platforms in the trucking industry, supporting more than 1,000,000 downloads and over 200,000 active users. His work bridges technology execution with strategic business outcomes, empowering teams to translate complex engineering challenges into tangible growth and operational efficiency.

About Park Loyalty

Park Loyalty makes parking software simple. Its Pro Solutions platform delivers enforcement, processing, permitting, and rewards solutions for any type of parking agency. Park Loyalty is a leader in omnichannel enforcement, supporting operations through on-street patrolling officers, mobile LPR integration, and automated, frictionless parking facilities with citations issued as ticket-by-mail or e-citations, all seamlessly managed within the same platform.

With proven rapid deployment, a growing network of integration partners, and deep industry expertise, Park Loyalty ensures that no matter how agencies manage their parking, the platform can support them. By connecting frontline enforcement with back-office processing, permit management, and customer engagement, Park Loyalty helps agencies increase efficiency, strengthen compliance, and deliver measurable results for their communities. Visit Park Loyalty’s LinkedIn page.

About Elephant

Elephant is a venture capital firm focused on high-growth software, internet, and technology companies. Elephant partners with visionary entrepreneurs to help them scale and build market-leading solutions. Visit elephantvc.com.

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Park Loyalty Expands Transit Portfolio with Long Island Rail Road Deployment

Seven new commuter parking locations go live with Enforce Pro and Process Pro, strengthening Park Loyalty’s role in delivering smart enforcement for transit agencies.

Park Loyalty has expanded its footprint in the transit sector with the launch of Enforce Pro and Process Pro at seven Long Island Rail Road (LIRR) commuter parking locations. The LIRR is the busiest commuter railroad in North America, transporting nearly 250,000 passengers every weekday. For many riders, the journey begins and ends in a commuter lot, placing great importance on efficient and connected parking management in creating a convenient travel experience.

Smart Enforcement Designed for Transit Agencies

This deployment reflects Park Loyalty’s continued ability to deliver omnichannel enforcement solutions that adapt to any type of parking agency, from municipalities to universities, operators, and major transit authorities. It also builds on Park Loyalty’s work with another leading transit authority, SEPTA (Southeastern Pennsylvania Transportation Authority), where our enforcement system has already helped streamline their parking operation. [SEPTA case study]

As part of the LIRR rollout, Park Loyalty introduced an additional way to validate vehicles: in addition to license plate recognition, Enforce Pro can now scan the New York State registration stickers that are displayed on every windshield. This feature provides multiple options for compliance validation, while also auto-populating detailed vehicle information such as make, model, color, and VIN, adding speed and accuracy to the enforcement process.

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demonstration of how more details are autopopulated through the registration sticker scan
demonstration of how more details are autopopulated through the registration sticker scan

The deployment also integrates with T2 Systems meters and Parking Base for permits and scan-to-pay, providing a connected ecosystem that simplifies operations for the LIRR and improves the parking experience for commuters.

Park Loyalty thanks the Long Island Rail Road and our integration partners for their collaboration on this successful launch, which underscores our role as a trusted partner in delivering smart enforcement and processing solutions across the parking industry.

 

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Camden, ME Launches Complete Park Loyalty Platform

The coastal town deploys Enforce Pro, Process Pro, and Permit Pro to enhance parking management, introduce permits, and support tourism-driven demand.

The Town of Camden, Maine, known as the place “where the mountains meet the sea,” has officially launched the complete Park Loyalty platform, including Enforce Pro, Process Pro, and Permit Pro.

Camden is one of New England’s most picturesque destinations, attracting thousands of visitors each year for its harbor, downtown, and outdoor recreation. With such a strong tourism presence, parking management is more than a convenience; it is a critical part of supporting local businesses, residents, and the visitor experience.

By deploying the full Park Loyalty ecosystem, Camden now benefits from:

  • Enforce Pro for smarter, fairer enforcement
  • Process Pro for streamlined citation processing and customer service
  • Permit Pro for a brand-new digital permit program, giving the Town new tools to manage curb space and demand

Together, these solutions create an integrated parking management ecosystem that will help the Town improve parking compliance, manage demand, and provide a more convenient parking experience.

The deployment also includes an integration with Flowbird meters and a text payment platform, brought to Camden by Butts Ticket Systems (BTS), which will ensure the availability of flexible payment options.

Park Loyalty is proud to welcome Camden to our growing customer community and looks forward to supporting the Town as it strengthens its parking management strategy in one of Maine’s most beautiful coastal settings.

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Park Loyalty Parking Solutions

Park Loyalty Surpasses 1,000 Enforcement Subscribers

Growth underscores Park Loyalty’s role as a trusted partner in parking enforcement management.

Park Loyalty is proud to announce an exciting milestone: our enforcement platform now supports more than 1,000 active subscriptions, with over 300 added in 2025 alone. This achievement reflects both the rapid growth of our company and the trust that parking agencies across the country have placed in our technology.

Reflecting on the milestone, Marc Lucey, CEO, shared:

“I’m proud to share that Park Loyalty now has over 1,000 enforcement subscriptions deployed in the field! From the beginning, our mission has been to simplify parking management, using technology as an enabler. Knowing that we’ve succeeded in equipping 1,000+ parking enforcement officers with confidence-boosting Enforce Pro makes us even more energized about the road ahead.”

Parked car with ticket on windshield

Smart Omnichannel Enforcement Solutions

As a core component of our Pro Solutions parking management platform, Enforce Pro is designed as an omnichannel enforcement solution, meaning that whether citations are issued through handheld devices, fixed or mobile LPR, or by hand, and delivered on the windshield, ticket-by-mail or e-citation, Enforce Pro equips agencies with flexible tools to manage enforcement in the way that best fits their community. It’s built with key efficiencies at every touchpoint. We find that the officers at our customer sites using Enforce Pro are averaging less than 45 seconds to issue tickets! They also benefit from real-time syncing accounts for last-minute payments or permits, and integrations with permitting and payment providers ensure agencies operate in a connected ecosystem.

By simplifying enforcement workflows while supporting multiple channels, Park Loyalty enables cities and agencies to improve compliance, strengthen community trust, and deliver greater operational efficiency.

This achievement is a testament to the dedication of our team, the strength of our partnerships, and the confidence of our customers. With momentum continuing to build, Park Loyalty remains committed to delivering practical, reliable innovations that shape the future of parking management.

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Park Loyalty Welcomes Rathan Aukunuru as Director of Applications

Park Loyalty is pleased to welcome Rathan Aukunuru as our new Director of Applications, strengthening our leadership team as we continue to expand and innovate in the parking and mobility industry.

With more than 20 years of experience in IT, data analytics, and enterprise technology leadership, Rathan brings deep expertise in bridging business strategy and technology execution. Through his leadership in technical oversight, strategic planning, governance, compliance, and security, he ensures Park Loyalty’s Pro Solutions portfolio remains scalable, resilient, and aligned with our long-term vision.

Rathan holds an MBA in IT Systems Management from Georgia Southern University and has a proven track record of leading global teams and large-scale IT projects. His leadership in business intelligence and data-driven decision-making has accelerated the adoption of analytics and digital platforms across industries.

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Park Loyalty Welcomes Jeremy Moon as Director of Product

Park Loyalty is pleased to announce the appointment of Jeremy Moon as our new Director of Product, reinforcing our commitment to innovation and customer-focused solutions in the parking and mobility industry.

Jeremy brings more than 25 years of experience in the parking sector, beginning his career at Cardinal Tracking in 1998, where he most recently served as Business Manager for Parking Solutions. A PTMP-certified professional through IPMI, Jeremy is recognized for designing intuitive user experiences, leading cross-functional teams, and shaping practical, customer-focused features that deliver measurable impact. His technical expertise in databases, data analytics, and agile scrum strengthens collaboration across departments and accelerates the ongoing innovation of the Park Loyalty platform.

As Park Loyalty continues to expand, Jeremy’s leadership will be central to guiding product strategy and roadmap development, ensuring our solutions remain aligned with our mission to simplify parking while driving value for cities, businesses, and motorists alike.

 

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Park Loyalty Introduces Automated Enforcement Module

A camera-agnostic solution that supports fully automated or hybrid enforcement: balancing autonomous efficiency with human oversight for smarter, frictionless parking.

Parking leaders today face growing challenges: fewer staff, rising customer expectations, and pressure to operate quickly without mistakes. These realities make it essential to balance automated tools and processes with human control. Park Loyalty’s new Automated Enforcement Module, an enhancement to our omnichannel enforcement platform, helps agencies and operators meet these challenges head-on.

Park Loyalty focuses on delivering smart enforcement solutions that excel on their own while integrating seamlessly with the rest of an agency’s ecosystem. Our philosophy is simple: agencies should be free to choose the partners and technologies that work best for them. We make sure our platform connects with those choices, without forcing a one-size-fits-all workflow.

This vendor-agnostic approach helps shape our Automated Enforcement Module, giving agencies the flexibility to integrate with their preferred technologies while still delivering a consistent enforcement process.

Here’s how it works:

  • Vehicles entering or exiting a garage or lot are captured with license plate recognition (LPR) cameras from ANY vendor – Park Loyalty is a camera agnostic solution.
  • The Park Loyalty system instantly matches the raw camera data feed against permits, payments, reservations, or outstanding violations.
  • When a potential violation is detected, the system compiles a complete evidence package with images, timestamps, and contextual data such as location and source details.
  • Staff can quickly review the recommendations report and decide to issue or deny a citation. With a single click, citations flow into the configured process, whether ticket-by-mail, e-citation, or another channel.

Automated Enforcement Module Workflow

This balance between automation and human review matters. Fully automated enforcement is appealing, but LPR cameras can misread plates due to obstructions, poor lighting, weather, or unusual plate designs. Human oversight helps catch these edge cases. With Park Loyalty’s Automated Enforcement Module, automation handles the heavy lifting, like capturing data, assembling reports, and generating recommendations, while staff retain control over final decisions.

The result is a system that reduces manual review time, improves compliance, and enhances service to motorists. Drivers experience smoother, frictionless parking without the gates, lines and delays. Agencies gain consistency, reliability, and the flexibility to adapt processes as their needs evolve.

Already, several Park Loyalty customers are utilizing this module according to their program rules and requirements. Some rely on it for fully automated ticket issuance, while others prefer the hybrid approach to keep staff in the loop. In every case, the solution adapts to their process, never the other way around.

For an industry where automation, accuracy, and customer service must work together, Park Loyalty’s Automated Enforcement Module represents a practical step forward. It’s another proof point of our commitment to delivering smart enforcement solutions that meet the real needs of parking operations today.

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