Park Loyalty Welcomes Melina Morokhovich as Director of Sales North America
Melina Morokhovich joins Park Loyalty as Director of Sales – North America to support continued market expansion.
As Park Loyalty continues to expand its footprint across the United States and accelerate recent growth across Canada, the company is strengthening its go-to-market organization to support rising demand and scale its sales operations. This next phase of growth reflects Park Loyalty’s focus on building long-term partnerships, improving market coverage, and delivering consistent, high-quality service across regions.
Park Loyalty serves municipalities, universities, private operators and other parking agencies by delivering modern parking and mobility technology solutions that support omnichannel enforcement, violations and compliance management, and customer engagement through rewards and incentive programs.
As part of this continued expansion, Park Loyalty is pleased to welcome Melina Morokhovich as Director of Sales – North America.
About Melina
Melina Morokhovich is the Director of Sales, North America, bringing more than 20 years of sales and leadership experience to Park Loyalty. As a member of the Park Loyalty leadership team, she oversees the development and execution of strategic sales initiatives that drive revenue growth and support company goals. With a focus on market insights, customer engagement, and team leadership, Melina collaborates closely with cross-functional partners to identify new opportunities and expand market presence. She is passionate about building high-performing sales teams and supporting professional growth through mentorship, data-driven decision-making, and a customer-first mindset.
Melina began her career in the parking industry at T2 Systems in 2016, where she held multiple roles before ultimately serving as Director of Sales for University and Healthcare. Prior to entering the parking industry, Melina built a strong entrepreneurial foundation through the ownership of two businesses, one providing automatic door opener solutions for persons with disabilities and another specializing in fire suppression sprinkler flow verification testing.
Melina holds a Bachelor of Commerce degree from the University of Alberta and a Project Management Certificate from the University of British Columbia.
With Melina joining the leadership team, Park Loyalty continues to invest in building a scalable sales organization that supports both near-term growth and long-term customer success across the United States and Canada.
