Park Loyalty is excited to announce the appointment of Brad Magee as our new Chief Revenue Officer, a strategic move that reflects our continued growth and momentum in the parking and mobility industry.
Brad brings nearly three decades of experience in the parking sector, with a distinguished career that spans leadership roles at Duncan Solutions and Digital Payment Technologies. Known for his ability to identify strategic opportunities and drive sustainable revenue growth, Brad has led major initiatives and has helped transform how organizations approach sales, client services, and operational efficiency.
As Park Loyalty enters its next phase of growth, the creation of the CRO role marks an important milestone in aligning our go-to-market strategy with the evolving needs of our clients and partners. Brad’s leadership will be instrumental in expanding our impact and delivering greater value across the ecosystem.
Please join us in welcoming Brad to the team as we continue building smarter, more connected solutions for the communities we serve.
At IPMI 2025, we challenged the status quo with a new vision for the parking industry.
What an unforgettable week at the IPMI 2025 Conference. Park Loyalty was thrilled to co-present a session that asked a bold question: What if the parking model wasn’t designed to penalize, but to incentivize good parking behavior through parking rewards?
Park Loyalty and RISETEK presented “Changing the Industry Paradigm: How Rewarding Good Behavior is the Key to Changing a Punitive Parking Model.” Marc Lucey and Sriram Somanchi represented Park Loyalty, while Jack Skelton and Frank Pinero joined from RISETEK. Together, the four brought decades of combined experience in parking management, enforcement operations, and public-private partnerships, offering a well-rounded perspective on how the model can evolve. They’ve helped build the very technologies that support traditional enforcement and understand what has made those systems effective. At the same time, they see an opportunity to improve the customer experience by layering in incentives and parking rewards, rather than relying solely on penalties. The session drew a full audience of municipal and higher education parking professionals from across the country.
Parking’s Reputation Problem
Let’s be honest: parking doesn’t exactly have a glowing reputation. Whether it’s seemingly endless circling for a parking spot, following confusing signage, or getting hit with a parking ticket, the experience is often a negative one.
Even though parking enforcement and digital payment tools have come a long way, the public’s perception really hasn’t. It’s “pay or else.” We’ve built powerful tools for enforcement, payments, curbside management, and more, but the customer experience still feels stuck in the past.
When we polled the room and asked what hurts the image of parking the most, the top answer was loud and clear: “People think it’s all about the money.” That answer grounded the conversation. Because if people are treated like customers everywhere else, why does parking still feel like a one-sided transaction?
What Other Industries Got Right
We took a step back and looked at how other industries overcame similar challenges. Think airlines, banks, insurance companies, and credit cards. All have had rocky reputations through time—delays, fees, fine print—but they’ve worked hard to rebuild some trust through loyalty programs.
Frequent flyer miles and elite status perks keep people coming back to their favorite airline, even if there’s a cheaper flight out there. Hotel chains like Hilton and Marriott do the same with points and perks. Banks reward customers for spending wisely. Insurance companies offer discounts to safe drivers. These programs smooth out the rough spots and turn everyday transactions into long-term relationships.
Rethinking Parking Incentives
So why not parking? There’s a real opportunity to flip the script and reward positive behavior. It could be as simple as a real-time offer sent to a motorist’s phone when they park, like a coupon for a nearby retailer or a free cup of coffee from the local café. Or it might be a future discount for someone who promptly pays a citation, or perks for repeat visitors who consistently follow the rules. Local businesses benefit too, turning parking into a new marketing channel that drives foot traffic, encourages repeat visits, and builds loyalty with their customers.
During our session, we introduced the idea of a “value triangle” between motorists, parking agencies, and local merchants. Each plays a role. Each sees a benefit. Motorists feel appreciated. Businesses attract more customers. And parking management agencies gain better compliance and stronger public trust.
Technology Makes It Happen
What used to be theoretical is about to become very real. Thanks to smart parking management software and AI-driven enforcement tools, agencies will be able to monitor behavior, adjust pricing, and offer targeted parking rewards and incentives that feel timely and relevant.
We’re not just talking about issuing parking tickets anymore. We’re talking about building an ecosystem that works for everyone. One where compliance goes up, resentment goes down, and communities thrive.
Looking Ahead
The takeaway from IPMI 2025 was clear: people are ready for change. And we’re ready to lead it.
At Park Loyalty, we’re actively building out new solutions that make this reward-based model possible, with Rewards Pro. Over the next year, we’re expecting to pilot programs across the country that bring this vision to life. By the time we’re back at IPMI next year, we’ll be ready to share real case studies with real results.
https://parkloyalty.com/wp-content/uploads/2025/06/edit.jpg15802164Julia Schollhttps://parkloyalty.com/wp-content/uploads/2025/01/park-loyalty-logo-parking-software-management-rewards-375.svgJulia Scholl2025-06-13 10:49:452025-06-16 08:05:27Changing the Industry Paradigm: Using Parking Rewards to Transform the Punitive Parking Model
Proven partnership selected to drive PPA’s evolving parking management goals.
On May 20, the Philadelphia Parking Authority (PPA) officially awarded Duncan Solutions a renewed contract to manage its parking violation system and motorist support services. Duncan will continue to lead a trusted team of technology partners, including Park Loyalty, which provides the enforcement solution component.
Park Loyalty first joined the project in 2022 and will continue to support PPA officers in the field through Enforce Pro, its mobile enforcement software. The platform powers real-time citation issuance with integrated license plate recognition (LPR), evidence capture, permit and payment verification, GIS tracking, and analytics. These tools, combined with the PPA’s full ecosystem of technology providers, help ensure accurate, well-documented citations and reduce contested violations.
This re-award follows a competitive procurement process at the start of this year, reinforcing the PPA’s confidence in the established partnership with Duncan and its team, as well as their ability to continue supporting current operations and preparing for future parking initiatives. Since 2019, Duncan has led the contract, assembling a high-performing team that, in addition to Park Loyalty, includes UR International for immobilization and towing services and PRWT Services for back-office, call center, and motorist support functions.
About the PPA
The Philadelphia Parking Authority supports the city’s economic vitality through the management of on-street parking, garages, surface lots, airport parking, and enforcement programs. The PPA also regulates taxis, limousines, and transportation network companies, and operates automated red-light and speed enforcement systems.
Notably, the PPA held the International Parking & Mobility Institute’s Accredited Parking Organization with Distinction designation from 2022-2024.
(Source: philapark.org/about-ppa)
Presentation explores how reward-based programs can drive compliance, customer satisfaction, and community impact.
Park Loyalty is headed to Louisville, Kentucky, for the 2025 International Parking & Mobility Institute (IPMI) Conference & Expo, taking place June 8–11. As the largest gathering of professionals in the parking, transportation, and mobility sectors, IPMI is known for fostering industry innovation, professional development, and collaborative problem-solving. Attendees include city leaders, technology providers, public and private operators, and infrastructure specialists—all working to improve how communities move and connect.
In this session, Park Loyalty and RISETEK, who bring extensive experience developing enforcement and compliance technologies, will examine the benefits of shifting from traditional penalty-based parking systems to models rooted in positive reinforcement. Drawing on their work across both public and private sector programs, they’ll explore how reward-based approaches can increase voluntary compliance, build customer loyalty, support local businesses, and deliver more community-friendly outcomes.
Their perspective is distinctive: while they’ve helped build the tools that support today’s enforcement practices, they are also leading the conversation around what’s next. As the parking industry evolves, their insights point the way toward a more constructive, customer-first future.
Park Loyalty and 
The takeaway from IPMI 2025 was clear: people are ready for change. And we’re ready to lead it.
