Presentation explores how reward-based programs can drive compliance, customer satisfaction, and community impact.
Park Loyalty is headed to Louisville, Kentucky, for the 2025 International Parking & Mobility Institute (IPMI) Conference & Expo, taking place June 8–11. As the largest gathering of professionals in the parking, transportation, and mobility sectors, IPMI is known for fostering industry innovation, professional development, and collaborative problem-solving. Attendees include city leaders, technology providers, public and private operators, and infrastructure specialists—all working to improve how communities move and connect.
Park Loyalty’s Founder and Chief Technology Officer Sriram Somanchi and CEO Marc Lucey will join Frank Pinero and Jack Skelton of RISETEK, an intelligent parking and transportation services provider, for a thought-provoking session titled “Changing the Industry Paradigm: How Rewarding Good Behavior is the Key to Changing a Punitive Parking Model.” The presentation takes place on Monday, June 10 at 4:00 PM.
In this session, Park Loyalty and RISETEK, who bring extensive experience developing enforcement and compliance technologies, will examine the benefits of shifting from traditional penalty-based parking systems to models rooted in positive reinforcement. Drawing on their work across both public and private sector programs, they’ll explore how reward-based approaches can increase voluntary compliance, build customer loyalty, support local businesses, and deliver more community-friendly outcomes.
Their perspective is distinctive: while they’ve helped build the tools that support today’s enforcement practices, they are also leading the conversation around what’s next. As the parking industry evolves, their insights point the way toward a more constructive, customer-first future.
