Privacy

This privacy policy discloses the privacy practices of Park Loyalty, Inc., (“we”, “us”, “our”) on behalf of its clients.   We respect the privacy expectations of our users and commit to complying with all applicable data protection and privacy laws. This Privacy Policy (“Policy”) describes the types of information we collect, and how we use, share, retain, and protect this information.  We may collect and use personally identifiable information or other information about you to conduct and manage our business, including operating and improving the Site, to process your transactions, deliver our services, to fulfill legal and regulatory requirements, and as otherwise permitted by applicable law. We do not sell your information.

The types of personal information that we collect about you on the Site include:

• Information we receive from the entity on whose behalf we provide services (the “Client”) and from information or applications submitted by you to the Client.
• Contact information you provide such as your name, address, email address, or telephone number.
• Identification information such as a license plate number, driver’s license or vehicle registration information, or an account number.
• Financial information such as account and payment information.
• Information we receive from third parties, such as third-party service providers who provide payment account validation services.

In addition, we automatically collect information about you, such as device ID and other information when you visit the Site to help us improve and provide services to you on behalf of the Client. This type of information does not identify you personally (“Other Information”).

We may place and read data stored (via session and/or persistent “cookies” or other device specific storage capabilities) on the device you are using, and use other technologies such as Web beacons, clear GIFs, tracking pixels and tags, when you visit or use the Site. Cookies are small data files that are placed on your device for a variety of purposes, including to identify your device or your account when you return to the Site. You can generally remove, block, or disable cookies by using the settings located in your browser. If you decide to remove or not accept cookies, some features and services on the Site may not work properly.

How We Share

• We share information we collect with third-party service providers that provide services to us, such as payment account validation to protect against fraud and theft, data storage providers, payment processing functions, or other services. When we share your information with these third parties, including service providers, they are required to limit their use of your information to the particular purpose for which it was shared, and they are not allowed to share it with others except to fulfill that limited purpose.
• With our professional advisers, such as accountants and lawyers that assist us in carrying out our business activities.
• With government authorities and third parties involved in court action, including external agencies and organizations (including the police and the relevant local authority) for the purpose of complying with applicable legal and regulatory obligations.
• When we believe that disclosure is (1) reasonably necessary to comply with any applicable law, regulation, subpoena, legal process or enforceable governmental request; (2) necessary to enforce the provisions of the Policy; (3) required to enforce our terms, including investigation of potential violations; or (4) necessary to investigate or protect against actual or threatened harm to the rights, property, or safety of Park Loyalty, our Users, or the public as required or permitted by law.

Security

We use reasonable and appropriate physical, technical, and administrative safeguards to protect your information from unauthorized use, access, loss, misuse, alteration, or destruction. Notwithstanding our security safeguards, it is impossible to guarantee absolute security in all situations. Thus, it is your responsibility to diligently monitor your credit card statements, bank statements and similar personal information to discover and address as quickly as possible any misuse of your personal information.

Children’s Privacy

The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children. If you learn that your child has provided us with personal information without your consent, you may contact us as set forth below. If we learn that we have collected any child’s personal information in violation of applicable law, we will promptly take steps to delete such information.

Policy Changes

The effective date of this policy is June 2023. It replaces all prior privacy policies issued. We reserve the right to amend this privacy policy at any time and we will inform you of any changes to this policy by posting the revised privacy policy on the Site, or as otherwise required by law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use the Services after the new Privacy Policy takes effect.

Contact Us

For more information regarding this privacy policy, please contact us at:

PO Box 11617

Milwaukee, WI  53211-1617