Meet the Team

Scott Fox is a parking industry leader with over 30 years of experience in sales, strategic partnerships, and channel development. Scott brings a deep understanding of the parking ecosystem, having led regional sales organizations, expanded reseller networks, and secured key commercial and municipal engagements throughout his career. At Park Loyalty, he focuses on building strong partner relationships and driving scalable growth strategies that help clients unlock value and streamline parking operations.

Before joining Park Loyalty, Scott held leadership roles with parking technology innovators where he consistently delivered significant revenue growth and expanded market presence. His expertise in go-to-market strategies, enterprise partnerships, and operational execution gives him a unique perspective on aligning customer needs with technology solutions in a rapidly evolving industry. Scott is passionate about building collaborative partnerships that support long-term success — for both Park Loyalty and the parking programs it serves.

Melina Morokhovich is the Director of Sales, North America, bringing more than 20 years of sales and leadership experience to Park Loyalty. As a member of the leadership team, she leads strategic sales initiatives that drive revenue growth and support company objectives. With a focus on market insights, customer engagement, and team leadership, Melina works closely with cross-functional partners to identify new opportunities and expand market presence. She is passionate about building high-performing teams and supporting professional growth through mentorship, data-driven decision-making, and a customer-first mindset.

Melina began her parking industry career at T2 Systems in 2016, where she held multiple roles before serving as Director of Sales for University and Healthcare. Prior to entering parking, she built an entrepreneurial foundation through ownership of two businesses: one providing automatic door opener solutions for persons with disabilities and another specializing in fire suppression sprinkler flow verification testing.

Melina holds a Bachelor of Commerce degree from the University of Alberta and a Project Management Certificate from the University of British Columbia.

Rathan Aukunuru is an accomplished technology leader with more than two decades of experience in IT, data analytics, and enterprise applications. At Park Loyalty, he serves as Director of Applications, where his leadership in technical oversight, strategic planning, governance, compliance, and security ensures the Pro Solutions portfolio remains scalable, resilient, and aligned with the company’s long-term vision.

Rathan is recognized for bridging the gap between business strategy and technology execution, guiding development across data platforms, analytics solutions, cloud infrastructure, and enterprise systems. His deep expertise in business intelligence and data-driven decision-making has powered proof-of-concept initiatives that accelerate adoption of analytics and digital platforms across industries.

Holding an MBA in IT Systems Management from Georgia Southern University, Rathan combines technical mastery with business acumen. He is passionate about mentoring future leaders and exploring the intersection of technology, analytics, and innovation.

Jeremy Moon is a product management leader, a champion of user experience, and a parking professional who thrives at the intersection of technology and people. With over 25 years in the parking industry, he has shaped software that transforms how Agencies deliver parking services to their communities.

As Director of Product at Park Loyalty, Jeremy defines the long-term vision and roadmap for the company’s Pro Solutions platform, ensuring it remains intuitive, client-focused, and ahead of industry needs. He leads cross-functional teams across development, design, sales, and customer success, aligning innovation with Park Loyalty’s mission: simplifying parking while driving value for our customers.

Jeremy began his parking career at Cardinal Tracking in 1998, ultimately serving as Business Manager for Parking Solutions. He holds a degree in Business from the University of North Texas and is PTMP-certified through IPMI, underscoring both his technical depth and his industry credibility.

Julia Scholl is a Marketing Manager with over eight years of experience in the parking industry, alongside a diverse background in SaaS, higher education, and nonprofit marketing. She also has more than 12 years of experience supporting business development efforts in the form of strategizing and developing RFP responses, translating complex ideas into straightforward content.

Passionate about customer storytelling, Julia brings success stories to life, making customers proud of their achievements while offering agencies in similar situations an inspirational reference point for their future operations. She excels in content marketing, creating strategies that align with organizational goals.

Rushi Munipalle, Principal Software Architect, has been a vital team member since Park Loyalty’s start. As the bridge between customer success and DevOps, he leads development, design and maintenance across frontend, backend, mobile, and system administration teams, while contributing to strategic future development decisions alongside the executive team. Rushi also oversees security and compliance, ensuring adherence to PCI standards and service reliability. His expertise in parking agencies’ needs has driven innovative proof-of-concept projects for enforcement and analytics platforms.

A proud Virginia Tech graduate with a Master’s in Computer Science, Rushi won multiple hackathon awards, including one by Google, and has earned Park Loyalty Innovation and MVP awards. In his spare time, he plays tennis well enough to go pro—if only his schedule allowed!

Kristin Yatso serves as Park Loyalty’s Director of Client Success. Kristin oversees customer implementations of Parking Enforcement Programs and works closely with internal developers, managers and senior staff to ensure customer requirements are met. She also provides ongoing support for customers after implementation. Kristin has a background in project management, quality assurance, customer service and sales.

Kristin has been working in the parking industry for 8 years in different capacities, while working previously in the packaging and publishing industries.

Cathy Williams serves as Park Loyalty’s Controller. Cathy has a background in financial, supply chain, and operational processes and systems. She is focused on Park Loyalty’s success, and her oversight extends to financial administration, accounting, tax and licensing, forecasting, customer financial and training support, and processing reconciliations.

Before joining Park Loyalty, Cathy served as Controller for CivicSmart/Duncan Parking Technologies for more than 16 years. She also previously worked as a senior audit and tax manager for a certified public accounting firm.